Amazon.com have produced a free iPhone/iPod touch Kindle app. This allows you to read Amazon's Kindle eBooks without having to buy the Kindle reader itself.

Sadly it's only available via the US Apple app store, so I haven't been able to try it. Two interesting aspects are:

  • how well the Apple device screen will cope with text, when a key selling point of the Kindle is its special legible screen ('16 shades of grey') which aims to reduce glare fatigue. Certainly I don't have a problem reading web pages on the iPod touch, but have yet to sit and read for half an hour at a time.
  • the Whispersync, which allows you to pick up reading on your Apple device where you left off on the Kindle, assuming you have both devices.


So an interesting question for Amazon: do they try to sell eBooks off the back of a quality Apple app store application, or do they try to drive Kindle sales based on the (presumably) better reading experience once they get loads of Apple users into eBooks?