The category of content being the label applies to as defined in the vcml-search OWL ontology, e.g. 'game','ringtone','audio','video','picture','logo',screensaver','text portal content' Requirement of the Advanced Java Crawler. Name attribute is used to indicate the source of the VCML content, for example a partner identification code The boolean internal-service may be set to true to indicate Vodafone-created content Requirement of the Advanced Java Crawler. Used to provide standard robotstxt.org commands to the crawler.Note this is not bound to a robots.txt namespace to prevent multiple namespace confusion if this block should be extended for the AJC outside of the robotstxt.org specification. More granular description of the nature of the content Service categorisation, used to describe the genre of the page content. optional target link from the search results page. In some cases it may be preferred to go to a different page than the URL of the crawled page, for example a partner homepage